With the latest release of the Windows app 2.0.360.0, if a previous version 2.0.327.0 or higher was downloaded offline as an .msix format and installed, it now supports auto update even if the Microsoft Store app is blocked.
Earlier this wasn't the case, auto update was not supported and admin have to download the msix new version again and perform the update manually or through Intune. This was time consuming and we raised a feedback to support auto-update for the manually installed windows app as .msix format even if Microsoft store app was blocked in the enterprise.
Reference - what's new in Windows App
This feedback was properly listned by the Microsoft Product Team and they immediately added this feature to their roadmap and started working on it. We had a wonderful opportunity to interact with the Microsoft product team through the Microsoft management customer connection program MCCP. There were couple of focus groups, 1:1, feedback session and infact private previews offered to the members. And I was also a part in all of these and shared my suggestions and private preview feedbacks. Only after all the feedbacks were positive and all worked well, this amazing feature got released recently. A big thanks to all the product team members, community participation and Product managers that made this feature available for general public.
If you also like to interact with the product group directly like us then you can join the program by following the registration link: https://www.aka.ms/JoinCCP (remember that a NDA with Microsoft is a need!)
You can also test this by manually downloading the .msix from here
You can download Windows App outside of the Microsoft Store from the following links:
After installing it, make sure the Microsoft store app is blocked. When a new version is released, the existing manually installed windows app will auto update as same like the rollout schedule like it happens in Microsoft store allowed.
Note:
The Windows app checks for updates once every 8 hours in the background and updates automatically only when the app is closed. If it discovers an update while open, the user will see the update banner and update available button in the settings panel.